Global Sports Management Course

Learn about emerging trends and related career opportunities in the ever evolving business of global sports and marketing. Created by New York University’s (NYU) renowned Preston Robert Tisch Institute for Global Sport.

Curriculum

Six courses, each 3 to 5 hours long broken down into over 30 shorter lessons. Upon successful completion of the program, students receive a Certificate of Completion from NYU.

Courses

  1. The Essence of Sports & Fandom – Learn about the history of organized sports, social issues and background context for the digital transformation currently happening in the industry.
  2. Sports Media & Marketing – Learn marketing needs and digital innovations impacting all aspects of sports.
  3. Sports Data & Analytics – Learn how data driven decisions are driving the future of sports.
  4. Global Sport Ecosystem – Explore the elaborate ecosystem supporting sports.
  5. The Transformative Power of Sport – Review nonprofit and social entrepreneurship organizations and the impact sports has on individuals, communities, and society.
  6. Sports Innovation & Disruption – Learn about recent innovations and emerging sports technology in preparation for the future.

Instructors and Experts

  • Lee Igel – Tisch Institute for Global Sport, NYU
  • Vince Gennaro – Tisch Institute for Global Sport, NYU
  • Dr. Brandon Brown – Tisch Institute for Global Sport, NYU
  • Brendan Parent – Tisch Institute for Global Sport, NYU
  • Dr. Bri Newland – Tisch Institute for Global Sport, NYU
  • Dr. Andrea N. Geurin – Tisch Institute for Global Sport, NYU
  • David Hollander – Tisch Institute for Global Sport, NYU
  • Madison Brown – New York Jets
  • Jessica Palermo – Big Ten Conference
  • Jason Negron – Madison Square Garden
  • Bria Grant – BSE Global
  • Christie Landi – The Madison Square Garden Company